Revisiting the role of critical reviews in film marketing

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationMashing-up Culture: The Rise of User-generated Content
PublisherUniversity of Uppsala
Pages169-186
Number of pages1
Publication statusPublished - 2009
EventProceedings from the COUNTER workshop Mashing-up Culture Uppsala University, May 13-14, 2009 - , Sweden
Duration: 13 May 200914 May 2009

Conference

ConferenceProceedings from the COUNTER workshop Mashing-up Culture Uppsala University, May 13-14, 2009
Country/TerritorySweden
Period13/05/200914/05/2009

Cite this