Rising to the King’s Cultural Challenge: Teaching and learning cultural entrepreneurship through a project-based competition

Maria Rosa Perez Monclus, Roberta Comunian, Nicholas Charles Wilson

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This article reflects on extra-curricular opportunities that creative graduates voluntarily engage with when studying cultural entrepreneurship and enhancing their profile. It highlights the role of universities in creating platforms for graduates to avail themselves of such learning beyond their specific degree. In particular, we use as a case-study the Kings’ College Challenge (KCC) - a university-wide project-based competition, established by the Kings’ Cultural Institute at Kings’ College London in 2012. The KCC was developed in collaboration with leading arts and cultural organisations in London, including the Royal Opera House, Royal Shakespeare Company, Southbank Centre and V&A Museum. It required students to think of an innovative entrepreneurial proposition in response to a key challenge being faced in the creative and cultural sector. In keeping with this model of engagement with project-based work, the students with the winning proposal were offered as prize; a paid internship with a leading cultural organisation. We look at the rationale of the competition, its structure, and the opportunities it offers from an entrepreneurial teaching and learning perspective. By talking to the people who launched and managed it, and the students, both participants and winners. The article highlights the clear potential of the competition format in enhancing entrepreneurial skills, whilst revealing insights as to the kind of conditions that influence students’ approaches towards and thinking about cultural entrepreneurship more generally.
Original languageEnglish
Title of host publicationCreating Cultural Capital
Subtitle of host publicationCultural Entrepreneurship in Theory, Pedagogy and Practice
EditorsO Kuhlke, A Schramme, R Kooyman
PublisherEburon Uitgeverij
Number of pages10
ISBN (Print)9789059729902
Publication statusPublished - 12 Jun 2015

Publication series

NamePioneering Minds Worldwide


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