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Russia's Soft Power Discourse: Identity, Status and the Attraction of Power

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)316-329
Number of pages14
Issue number3-4
Early online date16 Jun 2015
Publication statusPublished - 1 Nov 2015

King's Authors


The article adopts an interpretive approach to explore Russian soft power as a discourse that has emerged in response to Joseph Nye's hegemonic narrative of soft power. Russian elites are drawn to soft power for status and influence in the international system. Their discourse is influenced by Russia's dual great power identity shaped by a ‘love–hate’ relationship with the West. When Russia fails to meet the hegemonic criteria for soft power and recognition, it resorts to a countervailing discourse that claims soft power and great power status in opposition to the West and its hegemonic discourse.

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