Salt. UK consumers' perceptions and consumption patterns

Charlotte Kenten*, Annabelle Boulay, Gene Rowe

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

30 Citations (Scopus)

Abstract

This study investigated UK consumers' perceptions, knowledge and understanding of the salt they consume in their diet and the significance of this for their health. Ten focus groups were conducted in two UK cities (Norwich and London) with a total of 72 participants. Most participants were unaware of the advised salt guidelines (6 g per day), or what this equated to within their diet, mainly because they were unclear about how much salt they consumed, given that much is 'hidden' in pre-prepared foods. However, participants were aware of the link between high salt intake and certain negative health associations, though they were unsure about the precise connection. As such, consumption practices were largely driven by habit and lifestyle choices, rather than health considerations. The paper concludes by suggesting that further salt awareness campaigns are needed and that these should be made more relevant to consumers by addressing specific knowledge deficits (such as the presence of 'hidden' salt), although given the intractable nature of human behaviour, more direct efforts to lower salt content (e.g. through manufacturing changes) might be required. 

Original languageEnglish
Article numberN/A
Pages (from-to)104-111
Number of pages8
JournalAppetite
Volume70
Issue numberN/A
DOIs
Publication statusPublished - 1 Nov 2013

Keywords

  • Salt
  • Consumers
  • Qualitative
  • Focus groups
  • Health
  • UK
  • BLOOD-PRESSURE
  • FOCUS GROUPS
  • FOOD
  • REDUCTION
  • HEALTHY
  • FRUIT
  • HYPERTENSION
  • DISEASE

Fingerprint

Dive into the research topics of 'Salt. UK consumers' perceptions and consumption patterns'. Together they form a unique fingerprint.

Cite this