Schröder versus Schwarzer? Analysing the discursive terrain of media debates on feminism

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Abstract

This article attempts to map the discursive terrain that marks contemporary engagements with feminism in Germany. In particular, the article explores a 2010 interview with Germany's family minister, Kristina Schröder, and its coverage in the media. Based on a discourse analysis, the article traces four discursive themes that characterise contemporary negotiations of feminism: a repudiation of the figure of the “feminist-as-lesbian”; a postfeminist sensibility; an individualist and neoliberal outlook; and a limited engagement with differences amongst women. By theorising these discursive strands, the article places the German context into wider debates. More specifically, it makes contributions to existing research by demonstrating how particular stereotypes—e.g., feminists are against heterosexual sex—attach to feminism through reiteration. In addition, it intervenes in current debates about gender politics by demonstrating how statements about “western” women's emancipation work in tandem with problematic discourses about “other,” allegedly oppressed women, to construct the western, autonomous, feminine subject.
Original languageEnglish
Pages (from-to)837-852
Number of pages16
JournalFeminist Media Studies
Volume14
Issue number5
DOIs
Publication statusPublished - 3 Sept 2014

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