TY - JOUR
T1 - Service advantage built on service capabilities
T2 - An empirical inquiry of international new ventures
AU - Martin, Silvia L.
AU - Javalgi, Rajshekhar G.
AU - Ciravegna, Luciano
PY - 2018/1/1
Y1 - 2018/1/1
N2 - The literature on high-tech international new ventures (INVs) has failed to consider the precursors of service advantage within the strategy interplay for approaching new markets overseas. Services account for an increasingly crucial component, especially in high-tech manufacturing sector. Attaining competitive advantage in international markets is contingent upon the level of service the firm offers to its customers. Building on the resource-based view, this study advances the literature by analyzing an integrative model of service advantage based on INVs' service capabilities. The findings show that service capabilities, leveraged from entrepreneurial orientation and informational resources, are central to attaining superior performance when developing a service advantage. Due to the high-velocity environment in which high-tech INVs compete, new strategies are needed for attaining service advantage. This study's findings have influential implications for research on new-venture decision making and international marketing.
AB - The literature on high-tech international new ventures (INVs) has failed to consider the precursors of service advantage within the strategy interplay for approaching new markets overseas. Services account for an increasingly crucial component, especially in high-tech manufacturing sector. Attaining competitive advantage in international markets is contingent upon the level of service the firm offers to its customers. Building on the resource-based view, this study advances the literature by analyzing an integrative model of service advantage based on INVs' service capabilities. The findings show that service capabilities, leveraged from entrepreneurial orientation and informational resources, are central to attaining superior performance when developing a service advantage. Due to the high-velocity environment in which high-tech INVs compete, new strategies are needed for attaining service advantage. This study's findings have influential implications for research on new-venture decision making and international marketing.
KW - Entrepreneurial orientation
KW - Export venture performance
KW - Informational resources
KW - International new ventures
KW - Service advantage
KW - Service capabilities
UR - http://www.scopus.com/inward/record.url?scp=85040918667&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2018.01.024
DO - 10.1016/j.jbusres.2018.01.024
M3 - Article
AN - SCOPUS:85040918667
SN - 0148-2963
JO - Journal of Business Research
JF - Journal of Business Research
ER -