Signaling warmth: how brand warmth and symbolism affect consumers’ online brand endorsements

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Advances in Advertising Research
Subtitle of host publication	the digital, the classic, the subtle and the alternative
Editors	Peeter Verlegh, Hilde Voorveld, Martin Eisend
Place of Publication	Wiesbaden
Publisher	Springer
Pages	1-10
Volume	VI
ISBN (Print)	978-3-658-10557-0
Publication status	Published - 2016

Name	European Advertising Academy
ISSN (Print)	2626-0328

Cite this

@inbook{5e903e80878742bdb049382b3b7d208c,

title = "Signaling warmth: how brand warmth and symbolism affect consumers{\textquoteright} online brand endorsements",

author = "Stefan Bernritter",

year = "2016",

language = "English",

isbn = "978-3-658-10557-0",

volume = "VI",

series = "European Advertising Academy",

publisher = "Springer",

pages = "1--10",

editor = "Peeter Verlegh and Hilde Voorveld and Martin Eisend",

booktitle = "Advances in Advertising Research",

}

Signaling warmth: how brand warmth and symbolism affect consumers’ online brand endorsements. / Bernritter, Stefan.
Advances in Advertising Research: the digital, the classic, the subtle and the alternative . ed. / Peeter Verlegh; Hilde Voorveld; Martin Eisend. Vol. VI Wiesbaden: Springer, 2016. p. 1-10 (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Signaling warmth: how brand warmth and symbolism affect consumers’ online brand endorsements

AU - Bernritter, Stefan

PY - 2016

Y1 - 2016

M3 - Chapter

SN - 978-3-658-10557-0

VL - VI

T3 - European Advertising Academy

SP - 1

EP - 10

BT - Advances in Advertising Research

A2 - Verlegh, Peeter

A2 - Voorveld, Hilde

A2 - Eisend, Martin

PB - Springer

CY - Wiesbaden

ER -