Abstract
This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.
| Original language | English |
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| Place of Publication | London |
| Publisher | Cengage Learning EMEA |
| ISBN (Print) | 1408017997, 9781408017999 |
| Publication status | Published - 2010 |