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Smokers’ awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey

Research output: Contribution to journalArticlepeer-review

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Smokers’ awareness of filter ventilation, and how they believe it affects them : findings from the ITC Four Country Survey. / McNeill, Ann; King, Bill; Borland, Ron; Le Grande, Michael; O'Connor, Richard J; Fong, Geoffrey T; Hatsukami, Dorothy; Michael Cummings, K.

In: Tobacco Control, 13.05.2021.

Research output: Contribution to journalArticlepeer-review

Harvard

McNeill, A, King, B, Borland, R, Le Grande, M, O'Connor, RJ, Fong, GT, Hatsukami, D & Michael Cummings, K 2021, 'Smokers’ awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey', Tobacco Control.

APA

McNeill, A., King, B., Borland, R., Le Grande, M., O'Connor, R. J., Fong, G. T., Hatsukami, D., & Michael Cummings, K. (Accepted/In press). Smokers’ awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey. Tobacco Control.

Vancouver

McNeill A, King B, Borland R, Le Grande M, O'Connor RJ, Fong GT et al. Smokers’ awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey. Tobacco Control. 2021 May 13.

Author

McNeill, Ann ; King, Bill ; Borland, Ron ; Le Grande, Michael ; O'Connor, Richard J ; Fong, Geoffrey T ; Hatsukami, Dorothy ; Michael Cummings, K. / Smokers’ awareness of filter ventilation, and how they believe it affects them : findings from the ITC Four Country Survey. In: Tobacco Control. 2021.

Bibtex Download

@article{3f24f3a7f51843b6a3cf7d52e184d372,
title = "Smokers{\textquoteright} awareness of filter ventilation, and how they believe it affects them: findings from the ITC Four Country Survey",
abstract = "Background: Filter ventilation creates sensations of {\textquoteleft}lightness{\textquoteright} or {\textquoteleft}smoothness{\textquoteright} and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes now have filter ventilation in countries such as Australia, Canada, the UK and the US. Research conducted before {\textquoteleft}light{\textquoteright} and {\textquoteleft}mild{\textquoteright} labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries.Methods: We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, Canada and Australia. Analyses were conducted initially on a weighted sample of 11,844, and subsequently on 7,541 daily factory-made cigarette (FMC) smokers. Findings: Only 40.3% of all respondents reported being aware of filter ventilation. Among daily FMC smokers, only 9.4% believed their cigarettes had filter ventilation. Believing that their usual cigarettes are smoother was positively associated with believing they are also less harmful. Both these beliefs independently predict believing their cigarettes are ventilated (smoother OR=1.97 (1.50-2.59) and less harmful OR=2.41 (1.66-3.49) in relation to those believing each characteristic is average. Interpretation: Awareness of filter ventilation is currently low, despite decades of public {\textquoteleft}education efforts around the misleading nature of {\textquoteleft}light{\textquoteright} and {\textquoteleft}mild” descriptors. Few smokers realize that their cigarettes almost certainly are vented. Smokers who believed their cigarettes have filter ventilation were more likely to believe they were both smoother and less harmful. Awareness of the technology appears to be insufficient to prevent smokers being deceived by it. Filter ventilation is inherently misleading to smokers and it is time to ban it. Funding: National Health and Medical Research Council of Australia (APP1106451), US National Cancer Institute (P01CA200512), and Canadian Institutes of Health Research (FDN-148477).",
keywords = "tobacco products, cigarette design, risk, risk perception, smoking cessation",
author = "Ann McNeill and Bill King and Ron Borland and {Le Grande}, Michael and O'Connor, {Richard J} and Fong, {Geoffrey T} and Dorothy Hatsukami and {Michael Cummings}, K",
year = "2021",
month = may,
day = "13",
language = "English",
journal = "Tobacco Control",
issn = "0964-4563",
publisher = "BMJ Publishing Group",

}

RIS (suitable for import to EndNote) Download

TY - JOUR

T1 - Smokers’ awareness of filter ventilation, and how they believe it affects them

T2 - findings from the ITC Four Country Survey

AU - McNeill, Ann

AU - King, Bill

AU - Borland, Ron

AU - Le Grande, Michael

AU - O'Connor, Richard J

AU - Fong, Geoffrey T

AU - Hatsukami, Dorothy

AU - Michael Cummings, K

PY - 2021/5/13

Y1 - 2021/5/13

N2 - Background: Filter ventilation creates sensations of ‘lightness’ or ‘smoothness’ and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes now have filter ventilation in countries such as Australia, Canada, the UK and the US. Research conducted before ‘light’ and ‘mild’ labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries.Methods: We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, Canada and Australia. Analyses were conducted initially on a weighted sample of 11,844, and subsequently on 7,541 daily factory-made cigarette (FMC) smokers. Findings: Only 40.3% of all respondents reported being aware of filter ventilation. Among daily FMC smokers, only 9.4% believed their cigarettes had filter ventilation. Believing that their usual cigarettes are smoother was positively associated with believing they are also less harmful. Both these beliefs independently predict believing their cigarettes are ventilated (smoother OR=1.97 (1.50-2.59) and less harmful OR=2.41 (1.66-3.49) in relation to those believing each characteristic is average. Interpretation: Awareness of filter ventilation is currently low, despite decades of public ‘education efforts around the misleading nature of ‘light’ and ‘mild” descriptors. Few smokers realize that their cigarettes almost certainly are vented. Smokers who believed their cigarettes have filter ventilation were more likely to believe they were both smoother and less harmful. Awareness of the technology appears to be insufficient to prevent smokers being deceived by it. Filter ventilation is inherently misleading to smokers and it is time to ban it. Funding: National Health and Medical Research Council of Australia (APP1106451), US National Cancer Institute (P01CA200512), and Canadian Institutes of Health Research (FDN-148477).

AB - Background: Filter ventilation creates sensations of ‘lightness’ or ‘smoothness’ and is also highly effective for controlling machine-tested yields of tar, nicotine and carbon monoxide. Nearly all factory-made cigarettes now have filter ventilation in countries such as Australia, Canada, the UK and the US. Research conducted before ‘light’ and ‘mild’ labelling was banned found low smoker awareness of filter ventilation and its effects. This study explores current levels of awareness of filter ventilation and current understanding of its effects in these four countries.Methods: We used data from the 2018 wave of the ITC Four Country Smoking and Vaping Survey with samples from USA, England, Canada and Australia. Analyses were conducted initially on a weighted sample of 11,844, and subsequently on 7,541 daily factory-made cigarette (FMC) smokers. Findings: Only 40.3% of all respondents reported being aware of filter ventilation. Among daily FMC smokers, only 9.4% believed their cigarettes had filter ventilation. Believing that their usual cigarettes are smoother was positively associated with believing they are also less harmful. Both these beliefs independently predict believing their cigarettes are ventilated (smoother OR=1.97 (1.50-2.59) and less harmful OR=2.41 (1.66-3.49) in relation to those believing each characteristic is average. Interpretation: Awareness of filter ventilation is currently low, despite decades of public ‘education efforts around the misleading nature of ‘light’ and ‘mild” descriptors. Few smokers realize that their cigarettes almost certainly are vented. Smokers who believed their cigarettes have filter ventilation were more likely to believe they were both smoother and less harmful. Awareness of the technology appears to be insufficient to prevent smokers being deceived by it. Filter ventilation is inherently misleading to smokers and it is time to ban it. Funding: National Health and Medical Research Council of Australia (APP1106451), US National Cancer Institute (P01CA200512), and Canadian Institutes of Health Research (FDN-148477).

KW - tobacco products

KW - cigarette design

KW - risk

KW - risk perception

KW - smoking cessation

M3 - Article

JO - Tobacco Control

JF - Tobacco Control

SN - 0964-4563

ER -

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