Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Philipp Kern; Priscilla Alamos-Concha; Tony Edwards; Mabel Machado López; Ayse Saka-Hemlhout; Ling Eleanor  Zhang

doi:10.46697/001c.33078.

Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Philipp Kern, Priscilla Alamos-Concha, Tony Edwards, Mabel Machado López, Ayse Saka-Hemlhout, Ling Eleanor Zhang

Culture, Media & Creative Industries

Research output: Contribution to journal › Article › peer-review

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Abstract

Social innovation initiatives in multinational companies (MNCs) respond to societal issues and can contribute to sustainable development. They are often brought about by ‘social activists’ from within or connected to the firm. Drawing on in-depth research in MNCs, we identify two key practices and three types of skills used by social activists to drive these initiatives, enabling them to build stakeholder relationships and generate organizational buy-in. We offer a series of actionable insights that allow MNCs to better support social activists within and beyond the organization, thus enhancing social innovation activity.

Original language	English
Number of pages	6
Journal	AIB Insights
DOIs	https://doi.org/10.46697/001c.33078.
Publication status	Published - 8 Mar 2022

Keywords

social innovation
social activism
MNCs
Corporate Social Responsibility (CSR)

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.46697/001c.33078.Licence: CC BY

Social Innovation in Multinational_KERN_Publishedonline8March2022_GOLD VoR CC BYFinal published version, 205 KBLicence: CC BY

Cite this

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AU - Kern, Philipp

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AU - Machado López, Mabel

AU - Saka-Hemlhout, Ayse

AU - Zhang , Ling Eleanor

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KW - Corporate Social Responsibility (CSR)

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Social Innovation in Multinational Companies: Activists, Practices and Social Skills

Abstract

Keywords

UN SDGs

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