Social Media and the Formation of Organizational Reputation

TY - JOUR

T1 - Social Media and the Formation of Organizational Reputation

AU - Etter, Michael

AU - Ravasi, Davide

AU - Colleoni, Elanor

PY - 2019/1

Y1 - 2019/1

N2 - The rise of social media is changing how evaluative judgments about organizations are produced, disseminated, and accessed in the public domain. In this article, we discuss how these changes question traditional assumptions that research on media reputation rests upon, and offer an alternative framework that begins to account for how the more active role of organizational audiences, the changing ways in which they express their evaluations, and the increasing plurality and dynamism that characterizes media reputation influence the formation of organizational reputations.

AB - The rise of social media is changing how evaluative judgments about organizations are produced, disseminated, and accessed in the public domain. In this article, we discuss how these changes question traditional assumptions that research on media reputation rests upon, and offer an alternative framework that begins to account for how the more active role of organizational audiences, the changing ways in which they express their evaluations, and the increasing plurality and dynamism that characterizes media reputation influence the formation of organizational reputations.

UR - http://www.scopus.com/inward/record.url?scp=85059754984&partnerID=8YFLogxK

U2 - 10.5465/amr.2014.0280

DO - 10.5465/amr.2014.0280

M3 - Article

SN - 0363-7425

VL - 44

SP - 28

EP - 52

JO - ACADEMY OF MANAGEMENT REVIEW

JF - ACADEMY OF MANAGEMENT REVIEW

IS - 1

ER -