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Social norms don't always work: An experiment to encourage more efficient fees collection for students

Research output: Contribution to journalArticle

Antonio Silva, Peter John

Original languageEnglish
JournalPloS one
Accepted/In press26 Apr 2017
Published1 May 2017


King's Authors


The use of social norms has become the tool of choice for behaviourally informed interventions. However, it is still not clear for what type of contexts and populations is this intervention effective. This randomised controlled trial with 4298 students tests the applicability of social norms to improve the late payment of university tuition fees. We find that providing information to late payers does not increase their likelihood of paying. This finding highlights how the use of social norms may not always be an effective tool in influencing behaviour.

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