Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013

Giana M. Eckhardt, Nikhilesh Dholakia, Rohit Varman

Research output: Contribution to journal › Editorial › peer-review

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@article{423ee21f597d45f9aa06de91177ac7ed,

title = "Special issue on the globalization of marketing ideology: Journal of macromarketing, 2013",

author = "Eckhardt, {Giana M.} and Nikhilesh Dholakia and Rohit Varman",

year = "2011",

month = sep,

doi = "10.1177/0276146711426210",

language = "English",

volume = "31",

pages = "328",

journal = "Journal Of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications Inc.",

number = "3",

}

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T1 - Special issue on the globalization of marketing ideology

T2 - Journal of macromarketing, 2013

AU - Eckhardt, Giana M.

AU - Dholakia, Nikhilesh

AU - Varman, Rohit

PY - 2011/9

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DO - 10.1177/0276146711426210

M3 - Editorial

AN - SCOPUS:80053148146

SN - 0276-1467

VL - 31

SP - 328

JO - Journal Of Macromarketing

JF - Journal Of Macromarketing

IS - 3

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