Strategic Enablers of Service-Sales Ambidexterity: A Preliminary Framework and Research Agenda

William Shiue, Aybars Tuncdogan, Fatima Wang, John Bredican

Research output: Contribution to journal › Article › peer-review

19 Citations (Scopus)

16 Downloads (Pure)

19 Citations
1 Conference paper

1 results

2021

Top Management’s Role in Enabling Sensing, Seizing, and Reconfiguring in the Digital Age: Structured Abstract
Wang, F. & Bredican, J., Jul 2021, (Accepted/In press) AMS World Marketing Congress, Brisbane.
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review