| Original language | English |
|---|---|
| Publisher | Oxford Univerity Press; Oxford |
| Number of pages | 600 |
| ISBN (Print) | 9780198856764 |
| Publication status | Accepted/In press - 1 Jun 2022 |
Strategic Marketing: Creating Competitive Advantage
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi
Research output: Book/Report › Book › peer-review