TY - JOUR
T1 - Studying digitised historical advertisements
T2 - Experiments, explorations, reflections
AU - Van den Bossche, Astrid
PY - 2022/12/7
Y1 - 2022/12/7
N2 - In an interactive, non-linear interface and its companion essay, I invite the user to explore how computational methods and digital tools can contribute to the study of advertising histories. The interface was built keeping three tenets in mind: a) that the collection, digitisation, annotation, and visualisation of data is an act of interpretation, and must therefore be open to critique and modification; b) that scholars can use their programming skills to make the former visible and query-able by its users; and c) that this work is an intellectual pursuit in its own right. In the companion essay, I reflect on the development of the interface, as well as its potential to contribute to the exploration and dissemination of scholarly knowledge.
AB - In an interactive, non-linear interface and its companion essay, I invite the user to explore how computational methods and digital tools can contribute to the study of advertising histories. The interface was built keeping three tenets in mind: a) that the collection, digitisation, annotation, and visualisation of data is an act of interpretation, and must therefore be open to critique and modification; b) that scholars can use their programming skills to make the former visible and query-able by its users; and c) that this work is an intellectual pursuit in its own right. In the companion essay, I reflect on the development of the interface, as well as its potential to contribute to the exploration and dissemination of scholarly knowledge.
UR - https://www.tandfonline.com/doi/full/10.1080/0267257X.2022.2144417
U2 - 10.1080/0267257X.2022.2144417
DO - 10.1080/0267257X.2022.2144417
M3 - Article
SN - 0267-257X
VL - 38
JO - Journal of Marketing Management
JF - Journal of Marketing Management
IS - 15-16
ER -