Success Factors of New Product Development for Emerging Markets

Anna Dubiel, Holger Ernst

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

25 Citations (Scopus)

Original language	English
Title of host publication	PDMA Handbook of New Product Development
Editors	Kenneth B. Kahn, Sally E. Kay, Rebecca J. Slotegraaf, Steve Urban
Place of Publication	Hoboken, NJ
Publisher	John Wiley & Sons, Ltd
Pages	100-114
Edition	3
ISBN (Electronic)	9781118466421
ISBN (Print)	9780470648209
DOIs	https://doi.org/10.1002/9781118466421.ch6
Publication status	Published - 2013

Access to Document

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