| Original language | English |
|---|---|
| Title of host publication | Advances in Advertising Research |
| Subtitle of host publication | Bridging the Gap between Advertising Academia and Practice |
| Editors | A Strathopoulou, G. Christodoulides, Martin Eisend |
| Place of Publication | Wiesbaden |
| Publisher | Springer |
| Pages | 87-100 |
| Volume | VII |
| ISBN (Print) | 978-3-658-15219-2 |
| Publication status | Published - 2017 |
Publication series
| Name | European Advertising Academy |
|---|---|
| ISSN (Print) | 2626-0328 |