The Effects of Perceived Web-Store Design Characteristics on Consumers' Affective States and Attitudes towards the Store

TY - CHAP

T1 - The Effects of Perceived Web-Store Design Characteristics on Consumers' Affective States and Attitudes towards the Store

AU - Porat, Talya

AU - Tractinsky, Noam

PY - 2008

Y1 - 2008

N2 - A key issue in e-retail is the multi-disciplinary and complex nature of Web-store design. It includes the application of knowledge from diverse areas such as marketing, information technology, and human-computer interaction (HCI). The intriguing point about such an endeavour is that traditionally those fields have been occupied with a different set of goals and success criteria. Thus, for example, the field of marketing has been intensively involved in attempts to influence consumers’ emotions through advertisements, and product and store design (e.g., Bloch 1995; Kotler et al. 1984; Whitney 1988). Considerations of efficient and accurate information processing, navigation, and task execution by customers are not of major concern here. On the contrary, some marketing techniques attempt to make the information processing or the shopping process even less efficient for various reasons (e.g., Russo 1977; Levy et al. 1998; Hoyer et al. 2001; Schroeder 2002).

AB - A key issue in e-retail is the multi-disciplinary and complex nature of Web-store design. It includes the application of knowledge from diverse areas such as marketing, information technology, and human-computer interaction (HCI). The intriguing point about such an endeavour is that traditionally those fields have been occupied with a different set of goals and success criteria. Thus, for example, the field of marketing has been intensively involved in attempts to influence consumers’ emotions through advertisements, and product and store design (e.g., Bloch 1995; Kotler et al. 1984; Whitney 1988). Considerations of efficient and accurate information processing, navigation, and task execution by customers are not of major concern here. On the contrary, some marketing techniques attempt to make the information processing or the shopping process even less efficient for various reasons (e.g., Russo 1977; Levy et al. 1998; Hoyer et al. 2001; Schroeder 2002).

M3 - Chapter

BT - In: Desmet P.M.A., Karlsson M.A.K., van Erp J. (eds.): Design & Emotion

ER -