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The Formation of Organizational Reputation

Research output: Contribution to journalArticle

Davide Ravasi, Violina Rindova, Michael Andreas Etter, Joep Cornelissen

Original languageEnglish
Pages (from-to)574–599
Number of pages26
JournalAcademy of management annals
Issue number2
Early online date9 Jul 2018
Publication statusPublished - 2018


King's Authors


In this article, we review four decades of research on the formation of organizational reputation. Our review reveals six perspectives that have informed past studies: a game theoretic, a strategic, a macro-cognitive, a micro-cognitive, a cultural-sociological, and communicative one. We compare and contrast the different assumptions about what reputation is and how it forms that characterize these perspectives, and we discuss the implications of these differences for our theoretical understanding of stability and change, control and contestation, and the micro-macro relationship in the complex process of reputation formation.

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