The Good, The Bad and the Ugly: The role of trust in marketing films.

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationUnknown
PublisherUnknown Publisher
Publication statusPublished - 2001
EventAcademy of Marketing Conference - Cardiff
Duration: 1 Jan 2001 → …

Conference

ConferenceAcademy of Marketing Conference
CityCardiff
Period1/01/2001 → …

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