The journey from non-audiences to loyal audiences: A case study of a performing arts theatre

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Research on Customer Loyalty
Publisher	Edward Elgar Publishing Ltd
Pages	244-256
Number of pages	13
ISBN (Electronic)	9781800371637
ISBN (Print)	9781800371620
Publication status	Published - 19 Jul 2022

Cite this

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title = "The journey from non-audiences to loyal audiences: A case study of a performing arts theatre",

author = "Chang, {Yu Chien} and {vom Lehn}, Dirk",

year = "2022",

month = jul,

day = "19",

language = "English",

isbn = "9781800371620",

pages = "244--256",

booktitle = "Handbook of Research on Customer Loyalty",

publisher = "Edward Elgar Publishing Ltd",

}

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AU - Chang, Yu Chien

AU - vom Lehn, Dirk

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BT - Handbook of Research on Customer Loyalty

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