The role of cultural capital in creating "glocal" brand relationships

Dannie Kjeldgaard^*, Søren Askegaard, Giana M. Eckhardt

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

8 Citations (Scopus)

Original language	English
Title of host publication	Strong Brands, Strong Relationships
Publisher	Taylor and Francis Inc.
Pages	48-60
Number of pages	13
ISBN (Electronic)	9781317662341
ISBN (Print)	9781138786820
DOIs	https://doi.org/10.4324/9781315767079
Publication status	Published - 12 Jun 2015

Access to Document

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