The Signal Value of Crowdfunded Products

Oguz A. Acar*, Darren Dahl, Christoph Fuchs, Martin Schreier

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)
Original languageEnglish
JournalJOURNAL OF MARKETING RESEARCH
Volume58
Issue number4
DOIs
Publication statusPublished - 2021

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