The Study of Inter-firm Market Orientation in the Retail industry: The case study of 7-Eleven in Thailand

Kannika Leelapanyalert, Fatima Wang, Pervez Ghauri

Marketing : King's Business School

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

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2016
Market driving strategies: Beyond localization
Ghauri, P., Wang, F., Elg, U. & Rosendo-Ríos, V., Dec 2016, In: Journal of Business Research. 69, 12, p. 5682-5693
Research output: Contribution to journal › Article › peer-review

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