Time Will Tell: Category Reinvention as Incumbent Stigma Management Strategy in Contested Industries

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	Academy of Management Annual Meeting Proceedings
Publisher	Academy of Management
ISBN (Electronic)	https://doi.org/10.5465/AMPROC.2023.14785abstract
Publication status	Published - 2023

Cite this

@inbook{e4549b4a509646ffad3e685753cc579f,

title = "Time Will Tell: Category Reinvention as Incumbent Stigma Management Strategy in Contested Industries",

author = "Hannah Schupfer and Birthe Soppe",

year = "2023",

language = "English",

booktitle = "Academy of Management Annual Meeting Proceedings",

publisher = "Academy of Management",

address = "United States",

}