Top Management’s Role in Enabling Sensing, Seizing, and Reconfiguring in the Digital Age: Structured Abstract

Fatima Wang, John Bredican

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › peer-review

Original language	English
Title of host publication	AMS World Marketing Congress, Brisbane
Publication status	Accepted/In press - Jul 2021

1 Article

Strategic Enablers of Service-Sales Ambidexterity: A Preliminary Framework and Research Agenda
Shiue, W., Tuncdogan, A., Wang, F. & Bredican, J., Jan 2021, In: INDUSTRIAL MARKETING MANAGEMENT. 92, p. 78 86 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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