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Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review

Research output: Contribution to journalArticle

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Understanding the Strategic Consequences of Customer Privacy Concerns : A Meta-Analytic Review. / Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; de Ruyter, Ko; Grewal, Dhruv.

In: JOURNAL OF RETAILING, 26.06.2020.

Research output: Contribution to journalArticle

Harvard

Okazaki, S, Eisend, M, Plangger, K, de Ruyter, K & Grewal, D 2020, 'Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review', JOURNAL OF RETAILING. https://doi.org/10.1016/j.jretai.2020.05.007

APA

Okazaki, S., Eisend, M., Plangger, K., de Ruyter, K., & Grewal, D. (2020). Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. JOURNAL OF RETAILING. https://doi.org/10.1016/j.jretai.2020.05.007

Vancouver

Okazaki S, Eisend M, Plangger K, de Ruyter K, Grewal D. Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review. JOURNAL OF RETAILING. 2020 Jun 26. https://doi.org/10.1016/j.jretai.2020.05.007

Author

Okazaki, Shintaro ; Eisend, Martin ; Plangger, Kirk ; de Ruyter, Ko ; Grewal, Dhruv. / Understanding the Strategic Consequences of Customer Privacy Concerns : A Meta-Analytic Review. In: JOURNAL OF RETAILING. 2020.

Bibtex Download

@article{8e56419212ff41f597ae28953d70ccbb,
title = "Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review",
abstract = "Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper reports on a comprehensive meta-analytic review of customer privacy concerns literature, which focuses on strategic retail-relevant variables. Based on 1,103 effects in 304 papers, we offer several key insights that are pertinent to retail scholars and managers who wish to empirically capture and mitigate the impact of customer privacy concerns. We identify two substantive moderators—retail channels and data sensitivity—that wield significant influence in attenuating or strengthening the impact of customer privacy concerns on key retail outcomes. Retail researchers should also consider the significant influences of the research setting, including region, measurement scale, participant selection, and research design. Considering these findings, we conclude the paper by offering a future research agenda that identifies key areas requiring further scrutiny.",
keywords = "Customer privacy concerns, Retail channels, Data sensitivity, Research setting, Meta-analysis",
author = "Shintaro Okazaki and Martin Eisend and Kirk Plangger and {de Ruyter}, Ko and Dhruv Grewal",
year = "2020",
month = "6",
day = "26",
doi = "10.1016/j.jretai.2020.05.007",
language = "English",
journal = "JOURNAL OF RETAILING",
issn = "0022-4359",
publisher = "Pergamon Press Ltd.",

}

RIS (suitable for import to EndNote) Download

TY - JOUR

T1 - Understanding the Strategic Consequences of Customer Privacy Concerns

T2 - A Meta-Analytic Review

AU - Okazaki, Shintaro

AU - Eisend, Martin

AU - Plangger, Kirk

AU - de Ruyter, Ko

AU - Grewal, Dhruv

PY - 2020/6/26

Y1 - 2020/6/26

N2 - Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper reports on a comprehensive meta-analytic review of customer privacy concerns literature, which focuses on strategic retail-relevant variables. Based on 1,103 effects in 304 papers, we offer several key insights that are pertinent to retail scholars and managers who wish to empirically capture and mitigate the impact of customer privacy concerns. We identify two substantive moderators—retail channels and data sensitivity—that wield significant influence in attenuating or strengthening the impact of customer privacy concerns on key retail outcomes. Retail researchers should also consider the significant influences of the research setting, including region, measurement scale, participant selection, and research design. Considering these findings, we conclude the paper by offering a future research agenda that identifies key areas requiring further scrutiny.

AB - Despite noteworthy advances in theory and retail practice, the extant scholarship on customer privacy concerns is scattered across a wide range of academic domains and remains fragmented, in terms of both conceptual breadth and empirical results. This lack of convergence creates a pertinent need for a comprehensive synthesis to guide to further theory-building and managerial practice with respect to customer concerns about privacy. Unlike earlier meta-analysis studies, this paper reports on a comprehensive meta-analytic review of customer privacy concerns literature, which focuses on strategic retail-relevant variables. Based on 1,103 effects in 304 papers, we offer several key insights that are pertinent to retail scholars and managers who wish to empirically capture and mitigate the impact of customer privacy concerns. We identify two substantive moderators—retail channels and data sensitivity—that wield significant influence in attenuating or strengthening the impact of customer privacy concerns on key retail outcomes. Retail researchers should also consider the significant influences of the research setting, including region, measurement scale, participant selection, and research design. Considering these findings, we conclude the paper by offering a future research agenda that identifies key areas requiring further scrutiny.

KW - Customer privacy concerns

KW - Retail channels

KW - Data sensitivity

KW - Research setting

KW - Meta-analysis

UR - http://www.scopus.com/inward/record.url?scp=85087003693&partnerID=8YFLogxK

U2 - 10.1016/j.jretai.2020.05.007

DO - 10.1016/j.jretai.2020.05.007

M3 - Article

JO - JOURNAL OF RETAILING

JF - JOURNAL OF RETAILING

SN - 0022-4359

ER -

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