@inbook{ec93f1796f294544aca7a93df78a7a04,
title = "Virtual Corporate Social Responsibility Dialog: Seeking a Gap Between Proposed Concepts and Actual Practices",
abstract = "This chapter provides an initial conceptualization of virtual social corporate responsibility (CSR) dialog and a preliminary examination of global firms{\textquoteright} Twitter CSR communications. Combining Web 2.0 and customer engagement, virtual CSR dialog could be a powerful tool to establish participative and collaborative relationships between the firm and its clients. However, our analysis of 8 global firms{\textquoteright} Twitter CSR accounts reveals that the level of firm–customer interactions is extremely low, while the level of customer–customer interactions is relatively active.",
keywords = "Customer engagement, Internet, Twitter, Virtual CSR dialog, Web 2.0",
author = "Shintaro Okazaki and Menendez, {Hector D.}",
note = "Funding Information: The preparation of this manuscript has been supported by the Spanish Ministry of Science and Innovation—National Plan for Research, Development and Innovation (ECO2011-30105). Publisher Copyright: {\textcopyright} 2017, Springer International Publishing Switzerland.",
year = "2017",
doi = "10.1007/978-3-319-44700-1_13",
language = "English",
series = "CSR, Sustainability, Ethics and Governance",
publisher = "Springer Nature",
pages = "225--234",
booktitle = "CSR, Sustainability, Ethics and Governance",
address = "United States",
}
