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VISupply: A Supply Chain Framework for Visualization Guidelines

Research output: Chapter in Book/Report/Conference proceedingConference paper

Ulrich Engelke, Alfie Abdul-Rahman, Min Chen

Original languageEnglish
Title of host publication4th International Symposium on Big Data Visual and Immersive Analytics
Publication statusPublished - 18 Oct 2018


King's Authors


Visualization is widely accepted as an effective medium to communicate complex data to a human observer. To do this effectively, visualizations have to be carefully designed to achieve a certain intent. Visualization guidelines are proposed by the academic research community and practitioners to facilitate effective visualization design. A few guidelines have been received a fair amount of attention, and effort has been made to study, discuss, validate, falsify, adopt, adapt, or extend them. However, many guidelines have not received adequate exposure or have not had the opportunities to undergone a similar level of scrutiny. When some of these guidelines managed to emerge or resurface, it is often not clear about their scientific rationale and the state of play in their validation. In this paper, we juxtapose the development and consumption of visualization guidelines with that of consumer products. We outline a conceptual model for a Visualization Guidelines Supply Chain, VISupply. It describes an idealized loop of actions for formulating, curating, using, and improving guidelines systematically. By enabling an ecosystem for visualization guidelines, the community can collectively optimize these guidelines and adopt them with confidence in a given context. We examine the current and potential roles of different stakeholders in this ecosystem.

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