What’s in a Name? The Effect of Brand on the Level of English Universities’ Fees

Andrew Jenkins, Alison Wolf

Research output: Working paper/PreprintWorking paper

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Higher education is increasingly competitive and international in its recruitment of both
students and faculty, and international ‘league tables’ are increasingly publicised and
discussed. In many jurisdictions, universities also now have freedom to set fees for at least
some students, and those with a high reputation are well placed to charge large amounts.
England has a university sector which is highly differentiated in reputational terms, and a fee
regime which allows universities to set fees for a large proportion of their students. It is
therefore possible, using administrative and income data, to examine how far commonly
recognised measures of reputation explain universities’ teaching income per student, after
controlling for a wide range of other factors. The results confirm that reputation, or ‘brand’,
appears to have a very large impact on fee and teaching income, and that it is therefore
entirely rational for English universities to prioritise activities which raise their international
visibility and reputation.
Original languageEnglish
PublisherUCL Institute of Education
Publication statusPublished - 15 Sept 2016

Publication series

NameDepartment of Quantitative Social Science (DoQSS) Working Papers
PublisherUCL Institute of Education


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