Why Text-to-Image AI Requires a New Branding Mindset

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@article{c7abd97b35cb4b88982a814c7057af25,

title = "Why Text-to-Image AI Requires a New Branding Mindset",

author = "Andr{\'e}s Gvirtz and Acar, {Oguz A.}",

year = "2023",

month = oct,

day = "26",

language = "English",

journal = "MIT SLOAN MANAGEMENT REVIEW",

issn = "1532-9194",

publisher = "Sloan Management Review Association",

}