"Why would money protect me from cyber bullying?": A Mixed-Methods Study of Personal Cyber Insurance

Rachiyta Jain, Temima Hrle, Margherita Marinetti, Adam Jenkins, Rainer Böhme, Daniel Woods

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Abstract

Individuals can become victims of security incidents, privacy violations, online scams, and social media abuse. In addition to prevention, users should create response strategies in case misfortune strikes. To better understand response to digital harm, we conducted the first study of personal cyber insurance in the US and the UK. We explored the supply-side via a content analysis of 24 cyber insurance policies. The results show personal cyber insurance compensates security, privacy and fraud incidents, with a slim majority also covering cyberbullying. Comparing these results to prior work, we find that coverage in the US and UK has significant differences to coverage in Germany. We study the demand-side via a survey distributed to 584 participants with an even US/UK split. Just 1.6% of respondents have cyber coverage and 8.5% are aware of the product. We introduce the concepts of risk uncertainty and coverage uncertainty, finding both are prevalent for personal cyber insurance. Studying coverage uncertainty, we discover a gap between insurers and participants, which is broadest for online fraud and narrowest for identity theft and cyber-bullying. Turning to risk uncertainty, we discovered that in the aggregate users are relatively well calibrated regarding the frequency of different incidents. Individuals estimate that fraud incidents have the greatest impact, followed by security and privacy incidents. Cyberbullying has very low estimated impact. Regarding purchasing a policy, participants raised uncertainties about contractual details, reporting requirements, victimization statistics, and access to security solutions.

Original languageEnglish
Title of host publicationProceedings - 46th IEEE Symposium on Security and Privacy, SP 2025
EditorsMarina Blanton, William Enck, Cristina Nita-Rotaru
PublisherIEEE Computer Society
Pages2264-2283
Number of pages20
ISBN (Electronic)9798331522360
DOIs
Publication statusPublished - 2025

Publication series

NameProceedings - IEEE Symposium on Security and Privacy
ISSN (Print)1081-6011

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