| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing Conference |
| Publisher | Unknown Publisher |
| Pages | 1 - 1 |
| Number of pages | 1 |
| Publication status | Published - 2009 |
Word of mouth, critical reviews and film selection - An analysis of the impact of social media on film selection
Research output: Chapter in Book/Report/Conference proceeding › Conference paper