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‘You sure that’s a film, man?’: Audience anticipation, expectation and engagement in Lost in London LIVE

Research output: Contribution to journalArticle

Original languageEnglish
Article number36
Pages (from-to)697
Number of pages713
JournalParticipation: Journal of Audience and Reception Studies
Volume14
Issue number2
Published30 Nov 2017

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    36.pdf, 727 KB, application/pdf

    Uploaded date:01 Dec 2017

King's Authors

Abstract

Lost in London LIVE (Dir. Woody Harrelson, 2017) claimed to be ‘a first-of-its-kind film event.’ Shot in one take, in real time, with one camera, entirely on location in London in the early hours of Friday 20th January 2017, it was simultaneously broadcast live to 604 cinemas in America (and to one cinema in the UK). As a stand-alone experience, with a short lead-in, temporally and spatially bound, this event presented a unique opportunity in audience studies research. This article presents and consolidates the findings of three branches of methodological enquiry into Lost in London. These include the authors’ own observations at the screening in London, retrospective audience questionnaires, and analysis of the social media activity - before, during and after the screening. A number of themes emerged which I have identified as: Liveness, Novelty, Proximity, Definitional and Audience Expectations. As well as revealing the new ways in which live cinema formats impact upon audience motivations, expectations and pleasures, this project also reveals the challenges and opportunities of mobilising research into live cinema phenomena.

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