Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

TY - JOUR

T1 - Young Danish audiences and British screen content

T2 - A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

AU - Bengesser, Cathrin

AU - Esser, Andrea

AU - Steemers, Jeanette

N1 - Funding Information: This article represents a further attempt to advance our understanding of the transnational consumption and reception of non-domestic content by illuminating how young audiences in Denmark (aged 16–34) engage with British content. The research is based on findings from a pilot study (April–June 2020) for the project “Screen Encounters with Britain”. One objective of the 2020 Danish pilot was to generate explorative findings to inform a larger project in four European markets (Denmark, Germany, Italy, and the Netherlands), which is funded by the UK's Arts and Humanities Research Council (for more about the project, see ). The other objective was to develop and test the project's methodology for studying audiences of British screen content in these markets through a multi-method approach mixing quantitative and qualitative research. Funding Information: This work was supported by an Arts and Humanities Postdoctoral Research Fellowship from King's College London (April–June 2020). Publisher Copyright: © 2023 Cathrin Bengesser et al., published by Sciendo.

PY - 2023

Y1 - 2023

N2 - Drawing on survey and interview data from a pilot study undertaken online in Denmark (March-July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16-34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.

AB - Drawing on survey and interview data from a pilot study undertaken online in Denmark (March-July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16-34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.

KW - British Screen Content

KW - young Danish Audiences

KW - streaming

KW - cultural and linguistic proximity

KW - geo-linguistic regions

KW - Netflix

KW - DRTV

KW - television

UR - http://www.scopus.com/inward/record.url?scp=85148856857&partnerID=8YFLogxK

U2 - 10.2478/nor-2023-0005

DO - 10.2478/nor-2023-0005

M3 - Article

SN - 2001-5119

VL - 44

SP - 85

EP - 105

JO - Nordicom Review

JF - Nordicom Review

IS - 1

ER -