Monadas y Manu militari: Mandatarios e identidad nacional en los discursos viso-políticos peruanos (abril de 1967- julio de 1980)

Student thesis: Doctoral ThesisDoctor of Philosophy


The goal of this study is to decrypt visual rhetoric and strategies employed by Peruvian artists during the sixties and the seventies. The focus of the analysis is on the dynamics of persuasion based on visual imagery that seeks a particular emotional reaction –difficult to obtain through verbal discourses – that potentially results in its audience embracing a political stance. In this research, this methodological and conceptual framework is applied to the specific context of Peru between the years 1967 to 1980. During this period, the media first and then the state sought to dominate the public sphere with political discourses where visual imagery played a key role. During thirteen years, the country went from a democratic system to a military junta and back to a democracy that was very different to the previous one that had been overthrown by the army. During these years, defined by three presidential periods, President Fernando Belaúnde Terry (1963-1968), General Juan Velasco Alvarado (1968-1975), and finally General Francisco Morales Bermúdez (1975-1980), visual imagery, through caricature and graphic propaganda, had a fundamental role in the construction and dissemination of political discourses about the presidency and national identity. In this thesis I describe and explain how the media and the different governments relied on visual imagery to transform intangible discourses in concrete and memorable representations.
Date of Award2014
Original languageSpanish
Awarding Institution
  • King's College London
SupervisorCatherine Boyle (Supervisor), Elisa Sampson Vera Tudela (Supervisor) & Luis Rebaza-Soraluz (Supervisor)

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